The Privacy Economics Experiments (PEEX) Lab is based in Pittsburgh, PA at the Heinz College, Carnegie Mellon University. It was created by leading privacy researcher Professor Alessandro Acquisti, and consists of his graduate students and post-doctoral fellows.


Current Members


AlessandroAlessandro Acquisti

Alessandro is a Professor at the Heinz College, Carnegie Mellon University, the director of the CMU PeeX (Privacy Economics Experiments) lab, and the co-director of CMU Center for Behavioral Decision Research (CBDR). His research focuses on the economics and behavioral economics of privacy.


JessicaJessica Colnago

Jessica is a first-year Ph.D. student at CMU in the Societal Computing program where she works with Lorrie Cranor and Alessandro Acquisti. Her research interest relates to understanding human behavior to model and develop better interaction models. In particular, she is interested in research related to privacy.

She has a Bachelor’s degree in Computer Engineering and an M.Sc. in… (Read more)

AlisaAlisa Frik

Alisa is a Ph.D. candidate in Behavioral and Experimental Economics and Social Sciences at the University of Trento, Italy. Her background is in Management and she has working experience in Marketing and HR Management. Her doctoral thesis is about analysis of the mobile and Internet users’ attitudes towards privacy. She has done research on the factors affecting consumers’ trust and purchase intent on the e-commerce websites and impact of risk tolerance and need for control on the privacy related behaviors. She is currently… (Read More)

Jim GravesJim Graves

Jim is a Ph.D. student in Engineering and Public Policy at Carnegie Mellon University.  His research focuses on the economics of information privacy laws.  He is a member of the Cylab Usable Privacy and Security Laboratory.

Jim was a data security and networking professional for over 15 years and holds several industry security certifications.  He has a B.S. in Mathematics / Computer Science… (Read more).

Veronica MarottaVeronicaBio

Veronica is a Ph.D. student at Heinz College, Carnegie Mellon University. Her research falls within the general field of Economics of Information Systems with a focus on Economics of Privacy and Digital Economy.

Her approach to research is interdisciplinary, as she combines theoretical, empirical and experimental methodologies.

SonamBio2Sonam Samat

Sonam is a Ph.D. candidate at the Heinz College, Carnegie Mellon University. Her research interests include targeted advertising, privacy, online social networks, behavioral economics, judgment and decision-making, and human-computer interaction.

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Florian SchaubFlorian

Florian is an Assistant Professor in the School of Information at the University of Michigan. His research focuses on empowering users to effectively manage their privacy in complex socio-technological systems. His research interests span privacy, human-computer interaction, mobile and ubiquitous computing, and the Internet of Things. Before joining UMSI, he was a postdoctoral fellow in the School of Computer Science at Carnegie Mellon University. He holds a doctoral degree and Diplom in Computer Science from the University of Ulm, Germany, and a Bachelor in Information Technology (Multimedia Technology) from Deakin University, Australia.




Idris1Idris Adjerid

Idris Adjerid is an Assistant Professor of Management at the Mendoza College of Business. His research focuses on the economics of privacy with a focus on the intersection of behavioral decision research, behavioral economics, and privacy decision making. For example, some of his work evaluates the role of relative judgments and framing on perceptions of privacy risks and the development of interventions to counteract limitations in privacy decision making… (Read More)

LauraLaura Brandimarte

Laura is an Assistant Professor of Management Information Systems at the University of Arizona. She studies privacy, the psychology of self-disclosure, and the social dynamics of privacy decision making and information sharing.

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Ralph GrossRalph Gross

Ralph is a Postdoctoral Fellow at Carnegie Mellon University’s Heinz College, working with Professor Alessandro Acqusiti.




Eyal PeterEyal Pe’er

Eyal is a Postdoctoral Fellow at Carnegie Mellon University’s Heinz College. His research focuses on judgment and decision-making processes that relate to privacy and self-disclosure. Eyal received his Ph.D. from the Hebrew University of Jerusalem.

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SashaSasha Romanosky

Sasha researches legal and economic issues regarding data security and consumer privacy. Specifically, he examines the impact of data breaches on firm and consumer behaviors, and the extent to  which alternative policy interventions (ex ante regulation, information disclosure, and ex post liability) can play a part in reducing the externalities from data breaches. Sasha holds a Ph.D. from the Heinz College of Information Systems and Public Policy, Carnegie Mellon University and… (Read more)

Fred StutzmanFred Stutzman

Fred is a Postdoctoral Fellow at Carnegie Mellon University’s Heinz College, working with Professor Alessandro Acqusiti. He holds a Ph.D. in information science, a graduate certificate in survey methodology, and a BA in economics from UNC-Chapel Hill.

Read more about him at