About Us

The Privacy Economics Experiments (PEEX) Lab is based in Pittsburgh, PA at the Heinz College, Carnegie Mellon University. It was created by leading privacy researcher Professor Alessandro Acquisti, and consists of his graduate students and post-doctoral fellows.


Alessandro Acquisti

Alessandro Acquisti is an Associate Professor at the Heinz College, Carnegie Mellon University, the director of the CMU PeeX (Privacy Economics Experiments) lab, and the co-director of CMU Center for Behavioral Decision Research (CBDR). His research focuses on the economics and behavioral economics of privacy.


Alisa Frik

Alisa Frik is a Ph.D. candidate in Behavioral and Experimental Economics and Social Sciences at the University of Trento, Italy. Her background is in Management and she has working experience in Marketing and HR Management. Her doctoral thesis is about analysis of the mobile and Internet users’ attitudes towards privacy… (Read More)


Idris Adjerid

Idris Adjerid is a Ph.D. candidate at the Heinz College, Carnegie Mellon University. Upon completing his undergraduate studies in information systems at Virginia Tech, he went on to work for the Government Accountability Office where he was a senior analyst performing privacy and security reviews at… (Read More)



Laura Brandimarte

Laura Brandimarte is an Assistant Professor of Management Information Systems at the University of Arizona. She studies privacy, the psychology of self-disclosure, and the social dynamics of privacy decision making and information sharing. Read more about her at http://www.laurabrandimarte.com.


Sonam Samat

Sonam Samat is a Ph.D. candidate at the Heinz College, Carnegie Mellon University. Her research interests include targeted advertising, privacy, online social networks, behavioral economics, judgment and decision-making, and human-computer interaction. Read more about her at http://www.sonamsamat.com.


Veronica Marotta

Veronica Marotta is a Ph.D. student at Heinz College, Carnegie Mellon University. Her research falls within the general field of Economics of Information Systems with a focus on Economics of Privacy and Digital Economy. Her approach to research is interdisciplinary, as she combines theoretical, empirical and experimental methodologies.